The hallmark of many great technical founder/CEOs is that they envision a better way of doing things, and that’s why they’re building a company that delivers on that better way, often disrupting the way things have always been done before. But this very mindset can backfire when it comes to sales.

Why shouldn’t they reinvent the sales process?

How do we wrap our heads around sales culture, competition, and commissions in startups? It doesn’t help when everyone in the company -- not just sales reps -- are the ones building the very thing you’re selling … so why the special rewards for sales? It isn’t fair! Or is it?

All this and more in this Startup Saturday.