With the number of Internet users in India expected to hit the 500 million mark by 2018, the country will be one of the largest markets for Consumer Internet businesses, in the years to come. The Internet has long exceeded its role of providing a means of communication, and has become a broader tool to help users validate and inform their day-to-day decisions. Consumer Internet is a space most people intuitively understand, as we are all consumers ourselves; and can experience the problems we are solving with our ventures, first hand. 

There are myriad opportunities for starting up in the Consumer Internet space, but, there are as many challenges too. Startups often struggle to differentiate their products from the competitors, and to effectively reach out to their target audience. They fail to find right monetization streams for their services, and end up spending a great deal on customer support.

So, what are the current trends in the Consumer Internet space? Is mobile-only the best strategy to attract customers? Do startups need to have a unique product/service offering to survive and beat the competition? What marketing channels should one focus on to reach out to the target customers? 

Be a part of the September edition of #StartupSaturday to find out the answers and much more!!

Register here

Book your tickets @ bit.ly/ssblr_sep17