Building a Wow Product

Headstart's Startup Saturday is a monthly meetup designed to help early stage Entrepreneurs with their startups. With a presence in 20+ cities, Startup Saturday has been enabling tens of thousands of people to startup for the last 8 years.

"How to StartUp" is a 6 month Startup Saturday series focused in enabling more people to Startup. The series starts with basics of Idea Validation to the end point of Selling your product.

  • Jan 2017 - Validating your startup Idea
  • Feb 2017 - Building an A team
  • Mar 2017 - Basics of Starting Up - Legal & Compliance
  • Apr 2017 - Building a Wow Product
    • Customer Delight
    • Choosing your product
    • Design
    • Case Studies
  • May 2017- Fundraising
  • Jun 2017 - Selling like your life depends on it

Register here:

Confirm your seats online:

For further clarifications, please reach out to

You could also register on the spot, but please note that the on spot tickets are priced at 300/- and the online tickets are priced at 250/-

Building A Wow Product

At the intersection of User Experience, Technology and Business lies the complex science of Product and its Management. The head needs to be above the water from the sea of opinions and ideas of features, users, stakeholders and insights to have a formidable outlook on the future.

With 3 editions of Headstart’s "How to Start a Startup" National series behind us covering, we turn our attention to another vital issue, that the team and the founders at multiple stages of their startup journey face, The Art and Science of Building a Wow Product.

To combat this and help our fellow entrepreneurs, the theme for the April edition of the 6-month long series is, Building a Wow Product. This edition will see founders, product managers, and investors come in and talk about their experience of the product cycle, sifting through the noise of insights and feedback on features, prioritizing modules amongst many other things appearing in the life of a product.

To get all your product related queries solved and understand the thought process behind the great products that you see and use today, book your seats NOW!!

Grab the Early Bird tickets for the April edition of #StartupSaturday to be a part of these discussions and avoid the rush later on here(link). Speakers and agenda will be announced shortly.


Arul Murugan

Cofounder | CEO, Snackexperts

Arul is a horticulture graduate from Tamil Nadu Agriculture University and holds a MBA in food and agriculture business management.

Born and brought up in a farming family – his passion and experience also revolves around Hi tech farming, Contract sourcing, Agricultural processing & Food safety.

Arul's dream is to create a better life for people by being part of healthy snacks Ecommerce Company SNACKEXPERTS headquartered in Chennai. SnackExperts aims at proudly serving country’s best freshly made snacks processed in an extremely hygienic environment and deliver it right to your doorstep.

His long-term vision is to create an eco-system of a self-sustaining healthy snack business which would change the way people eat in our country, gradually

Isaac John Wesley

Cofounder | CEO, Inkmonk

Isaac is the founder of, an online marketplace for customized print merchandise.

He's aiming to make Inkmonk the largest marketplace for customized printed products and are making it easy for businesses to print marketing products and merchandise online rather than talking to multiple print shops, visiting their store, getting quotations, negotiation, and wait long hours for production to be completed.

Apart from Inkmonk, he loves product design and spend time researching customer behaviour in decision of choices and design aesthetics.

Jai Kanth

Cofounder | CEO, Infinite Engineers

Jaikanth is a graduate mechanical engineer from Rajalakshmi Engineering College and holds a MBA in technology management from College of Engineering, Guindy. A cyclist and a solo traveller who loves to solve real world problems.
After understanding the lack of practical skills within today’s engineers and lack of Hands-on learning in schools. Jaikanth started Infinite Engineers with his college friends to make learning more experiential for school children. Infinite Engineers is making creative experiential science learning kits for children mapped to their school syllabus. The vision is to transform regular classrooms into The Hands-on Classroom

Gokul Nath Sridhar

Founder | Product Guy, Tenreads

Gokul is a product-obsessed startup founder with a penchant for brilliant marketing and a taste for beautiful design. He's busy building Tenreads that helps people find the ten best stories everyday on the things they care about, giving the best reading experience.

Makesh Gopalakrishnan

Founder | CEO, Crayon'd

Makesh is the Founder @ Crayon’d, a tech product studio bringing startup ideas to life for the past 5 years. His entrepreneurship journey spans 15 years across 4 startups.

His vision is to build Crayon’d as a brand that constantly innovates, strives for excellence, transforms people into influential leaders, makes customers fall in love and inspires a generation to come.

He believes the success of a product lies in how its designed to work and has helped over 60+ startups to launch their product with Crayon’d themselves about to launch their product in Enterprise SaaS space shortly.

His deep passion lies in bringing technology to make social impact with efforts like udhiram for blood donation and Be the Tree Hugger for building green communities. The personal marker he has set for his entrepreneurial journey is to create more leaders over time and a model of that is the team at Crayon’d.

Hari Ganapathy

Cofounder | Culture Keeper, Pickyourtrail

An MBA from IIM Bangalore, Hari brings with him deep insights on consumer behaviour having worked with marquee consumer brands.

His last stint at InMobi has hugely influenced the way Hari looks at building and scaling business. Outside of work, Hari enjoys Photography and Books.

Hari’s Dream Trail - The Trans Siberian Trail.

Demo/Elevator Pitch


Nutpam turns you around 360* degree. Nutpam is a video making company. They're are a team of innovative thinkers who works on Virtual reality.


Event Details

08 Apr, 2017
01:00 PM to 04:00 PM
Central Lecture Theatre
Indian Institute Of Technology
Chennai - 600036

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