Marketing & PR play an important role alongside the product in a Startup's success story. While most of the entrepreneurs recognize this, they are skeptical about the ROI on huge marketing budgets at an early stage. In the past decade we have witnessed several startups who have achieved huge milestones in reaching their customers with almost negligible budget. Understanding the patterns, techniques, methods used by these successful startups would help the early stage startups in Marketing & PR with a budget as little as zero.
Headstart's Startup Saturday April edition brings you a set of early stage startups from diverse backgrounds to share their experiences, roadblocks, shortcuts that has helped them in their marketing at minimal budgets. The expert panel discussion will throw light on the industry's best practices, right timing, channel, analytics that can be done at a zero budget.
Featured Startup Talks
Founder, PR Sutra
Mr. Sreekar Reddy is a seasoned media and communications strategist engaged with various industries offering media relations, public relations, image management and brand communications services. Sreekar Reddy’s clientele base comprises startups to large corporates, businesses worth a few lakhs to a few thousands of crores, from smalltime politicians to MLAs and varied brands from healthcare to FMCG, and IT to entertainment.
Over the last 8 years, he has worked with around 25 startups from Hyderabad including Way2sms, MeraEvents, NumberMall, LearnSocial, Ipay Tech, Zaggle, Mtouch Labs, Entersoft, Jilmore and Edurobo etc.
Founder Director of IdentCITY
Vishala Reddy, Founder Director of IdentCITY has 13 years professional experience in the meeting industry specialized in destination/city marketing, branding. A Management Graduate with a specialized diploma in Meetings Management, she is currently part of GainingEdge, a leading international consulting firm in the Meetings Industry & leads the business development activities of South Africa National Convention Bureau on behalf of Gaining Edge.
Apart from her Mainstream activities, Vishala strongly believes ‘community engagement’ plays a major role in destination marketing. She is actively associated with Raahgiri Day Hyderabad, Car Free Day and One Lakh Hands.
Founder and CEO, Shoppers Express and Froogal.in
Jeevan is an entrepreneur since last 2 years. Founded Shoppers Express and recently started with his new venture called Froogal.
He takes keen interest in looking at the problems people face in the real life and imagine with dream solution which moves the world to the next level.
He is also Charitable Trust member of Aadhaar Foundation.
Co-founder of Chai Bisket
Sharath is the co-founder of Chai Bisket, a popular media and publishing website based out of Hyderabad. Sharath has also started up a digital agency called First Show digital, which provides digital marketing services to over 20 clients. He handles strategy and marketing at Chai bisket and loves to party.
Sri Charan Lakkaraju
Founder - Stumagz
Charan is one of the very few entrepreneurs who is extremely well connected with students of tier-2 colleges and is working to converge their energy to create positive impact in the industry. With his HYSEA Award winning Startup, STUMAGZ, Charan has created a PR platform to help connect corporates with students of over 100+ colleges.
Founder - Bakeys
Narayana is an entrepreneur determined to change the way we use cutlery in our daily lives. By now, many of us have already come across his video 'Edible Cutlery - Bakeys' covered by Better India. Narayana is all game to revolutionize the industry with his innovation. He imparts a very touching notion to contribute best possible within his capacity towards the environment in his TEDx Talk at VIT. Narayana has been featured on the Discovery Channel as well as many other popular Indian Television Channels.