SSMUM is back with its 103rd edition on the 12th of November and the theme is Branding Basics for Startups.
A Brand is worthless if it does not connect with the right audiences in a relevant way". For early stage startups, creating the right brand identity and strategy to connect with its target audiences is very important.
In November, we are going to cover everything about Brand Strategy, Brand Design and Brand Communication. So if you are an early stage startup who is working towards building a comprehensive brand strategy, this is a session you should not miss.
Speaker 1: Sameer Desai, Chief Strategy Officer, Brand Launch Centre
Topic: Brand Strategy
Speaker 2: Nishant Patel, CEO, Kmedia
Topic: Brand Communication
Speaker 3: Urvi Bole, Director, Seagull Advertising
Topic: Brand Design
Nishant has over 7 years of experience in Marketing, Production, Event Management and Art Direction. Also been a part of television reality shows like Dance India Dance, CineStarskiKhoj, IndiasRawstar.
Expertise in: Online Reputation Management, Social media marketing, Digital Strategy, Brand consultancy, PR, Production Programming & Operations, Event design, Creative Designing and Strategy Building for ATL and BTL activities.
Also a Food, Travel and Photography blogger with the blog name @IndieOpus
Chief Strategy Officer, Brand Launch Centre
Sameer Desai is the Founder Director of Seagull Branding & Advertising Solutions. He has 22 years of rich experience in building successful brands. He has made a significant contribution towards the start-up revolution in India by turning innovative ideas into successful brands nationally. Ideas inspire him. Innovation drives him. Results keep him going.
Sameer believes that launching a new business is a complex process and requires a detailed understanding of all the stakeholders involved and access to the required resources. This philosophy was the genesis of Brand Launch Centre (BLC). BLC is an ecosystem which provides resources required to launch new businesses and create a strong market for them. The objective of the ecosystem is to mitigate the risks involved in launching new businesses and thereby creating strong foundation right since the beginning. It focuses on brand strategy, operations planning, consumer acquisition strategy, marketing planning, human resource planning, financial planning and legal framework. Over the last few years, BLC has built and launch innovative businesses across sectors like solid waste management, e-commerce, tourism, health and fitness, luxury retail and automobiles.
Director- Design, Seagull Advertising
Urvi is a design professional and she heads the Design Cell at Seagull. With over 15 years of design experience, Urvi has over the span of her career at reputed design firms like Enterprise, Umbrella and Fisheye worked on a multitude of brands like Titan, Kalyani, Reliance, Cadbury, Times of India, Fevicryl, Pidilite, Ravissant, Marriott Group of Hotels, Lodha, NCPA, Argos, Johin Lewis and Kit Bag. Her unique ability to bring an emotional connect through design sets her apart.