Customer Acquisition and Retention for Startups

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Customers are the lifeline of any business: be it a startup or a large corporation. Hence Customer acquisition and retention is vital to the overall survival of any organisation. Is customer acquisition a linear process? Do the tactics of finding the customers with max LTV hold same for start-ups as it does for established brands? Or does it take a few hits and misses to know your rights from your wrongs? Come attend our workshop on customer acquisition and retention to know where to start and how to go from where you are to do the most important job at your start-up.

Please note as per venue guidelines, men in 3/4ths or shorts and women in skirts above knee length will not be allowed to enter the premises.

Venue: NCR 9 (3rd Floor), SP Jain Institute of Management and Research (Mumbai)


Aakrit Vaish

Co-founder, Haptik

Aakrit co-founded Haptik in 2013 way before chatbots were cool. In April 2016, Times Internet led a Series B investment into the company. In 2013, Aakrit also co-founded and was the lead investor for (Flatchat), a real estate marketplace for college students. was sold to in April 2014, through which Aakrit fully exited the company.

Mayuresh Shilotri

Co-Founder & Head - Academics, GreyAtom

Mayuresh is the co-founder at GreyAtom and has previously founded Customer360. He's an alumnus of the prestigious Indian Institute of Technology(Madras), is a turnaround specialist and go-to-man at GreyAtom - A complete T-shaped professional. His strengths lie in Data Science, Analytics, Machine Learning, Natural Language Processing.

Event Details

13 Jan, 2018
02:30 PM to 06:00 PM
NCR 9, S P Jain Institute of Management and Research
Inside Bhavans College Campus, Munshi Nagar,
Dadabhai Road, Andheri West,
Mumbai - 400058

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Rajat Sinha

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