Speaker 1: Atibhi Mehra - Founder - Mobixpert
Speaker 2: Shaheena Attarwala- Head of Design Wigzo technologies.
Founder - Mobixpert
Hi, i am Atibhi Mehra, a mobile marketing and product professional with over 16 years of experience in mobile products, helping clients successfully leverage and reach out to their audience who are primarily on devices.
My expertise lies in creation of superior mobile assets, websites , apps and help scale marketing efforts through the digital medium. I bring in a unique ability of creating exceptional experiences on wireless devices that absorb business goals and follow a mobile user centric approach. My ability to appreciate media dynamics and the role of mobile advertising for marketers comes from my experience in Mindshare, where I was leading mobile advertising for the APAC region. In this capacity I have had a chance to work with leading global brands such as Ford, Unilever and GSK towards their mobile marketing strategies My ability to translate market requirements to product strategies comes from my experience with Yahoo! as a Regional Product Manager, Mobile for 5.5 years. Yahoo! gave me the cutting edge experiencing on building and scaling Yahoos mobile presence in SEA region across their mobile sites and applications ecosystem Deeply committed to continually ?nding ways to drive the future course of the medium , I make sure of investing my time in educating on mobile marketing through association with Symbiosis Institute of Media & communication (SIMC) and Manipal Global education Services, for who i have developed the mobile marketing courseware. and undertake various speaking opportunities.
As of Sept 2016 , I am also empaneled as a consultant with Google Labs for Mobile UX. My thought leadership pieces on mobile have been published across platforms and featured on India’s largest business channel . As of 2015 I started consulting across companies and startups towards their product strategy under the name of my company The Mobixpert .
Head of Design Wigzo Technologies.
Wigzo is a an intelligent Analytics + contextual marketing automation platform.
A User experience Designer and Researcher focused on user data, simple designs, usable products, User Centric Designs and functional interface.
Shaheena has in the past worked with mammoth startups of today like BookMyShow and Shaadi.com
Shaheena blogs unapologetically about various bad UX that products offer and provides solutions on her blog www.ruthlessux.com.